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00000cam a2200000 7i4500 |
| 001 |
0000099068 |
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20201221093000.0 |
| 008 |
200812s2018 nyu eng |
| 020 |
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|a 9781138229778
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HM741
|b .L57 2018
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| 090 |
0 |
0 |
|a HM741
|b .L57 2018
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| 100 |
1 |
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|a Lipschultz, Jeremy Harris ,
|d 1958- ,
|e author
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| 245 |
1 |
0 |
|a Social media communication :
|b concepts, practices, data, law and ethics
|c Jeremy Harris Lipschultz
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| 250 |
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|a Second edition
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| 264 |
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0 |
|a New York :
|b Routledge
|c 2018
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| 300 |
|
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|a xx, 375 pages ;
|c 24 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction to social media concepts -- 2. CMC, diffusion and social theories -- 3. Social media in journalism -- 4. Social media in public relations -- 5. Social media in advertising and marketing -- 6. Social media metrics and analytics
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| 650 |
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0 |
|a Online social networks
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| 650 |
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0 |
|a Social media
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| 650 |
|
0 |
|a Social media
|x Law and legislation
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| 650 |
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0 |
|a Social networks
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| 999 |
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|a 1000180339
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
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