Asian competitors marketing for competitiveness in the age of digital consumers

Bibliographic Details
Main Authors: Kotler, Philip (Author), Hooi, Den Huan (Author), Kartajaya, Hermawan 1947- (Author)
Format: Book
Language:English
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000097238
008 190923s2019 nju eng
020 |a 9789813275461 
020 |a 9789813275997 
040 |a UniSZA  |e rda 
050 0 0 |a HF5415.12.A8  |b K68 2019 
090 0 0 |a HF5415.12.A8  |b K68 2019 
100 1 |a Kotler, Philip  |e author 
245 1 0 |a Asian competitors  |b marketing for competitiveness in the age of digital consumers  |c Hermawan Kartajaya, Philip Kotler, Hooi Den Huan 
264 0 |a Hackensack, New Jersey  |b World Scientific  |c c2019 
300 |a xvi, 325 pages  |c 26 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Internet marketing  |z Asia  |v Case studies 
650 0 |a Marketing  |z Asia  |v Case studies 
700 1 |a Hooi, Den Huan  |e author 
700 1 |a Kartajaya, Hermawan  |d 1947-  |e author 
999 |a 1000178109  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus