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Asian competitors
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Asian competitors marketing for competitiveness in the age of digital consumers
Bibliographic Details
Main Authors:
Kotler, Philip
(Author)
,
Hooi, Den Huan
(Author)
,
Kartajaya, Hermawan 1947-
(Author)
Format:
Book
Language:
English
Subjects:
Internet marketing
>
Asia
>
Case studies
Marketing
>
Asia
>
Case studies
Holdings
Description
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Staff View
Description
Physical Description:
xvi, 325 pages 26 cm
ISBN:
9789813275461
9789813275997
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