Asian competitors marketing for competitiveness in the age of digital consumers

Bibliographic Details
Main Authors: Kotler, Philip (Author), Hooi, Den Huan (Author), Kartajaya, Hermawan 1947- (Author)
Format: Book
Language:English
Subjects:
Description
Physical Description:xvi, 325 pages 26 cm
ISBN:9789813275461
9789813275997