APA (7th ed.) Citation

Kotler, P., Hooi, D. H., & Kartajaya, H. Asian competitors: Marketing for competitiveness in the age of digital consumers.

Chicago Style (17th ed.) Citation

Kotler, Philip, Den Huan Hooi, and Hermawan Kartajaya. Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers.

MLA (9th ed.) Citation

Kotler, Philip, et al. Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers.