QR Code

Strategic brand management

Bibliographic Details
Other Authors:	Saunders, Dale (Editor)
Format:	Book
Language:	English
Subjects:	Brand name products > Management Product management Strategic planning

Similar Items

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-, et al.
Published: (2020)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-
Published: (2013)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-
Published: (2007)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-
Published: (1998)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-
Published: (2008)

Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (1997)

Brand management principles and practices
by: Dutta, Kirti
Published: (2012)

Perception of brand management
by: Singh, Ram Babu 1955-
Published: (2011)

Brand society how brands transform management and lifestyle
by: Kornberger, Martin 1974-
Published: (2010)

What is branding?
by: Healey, Matthew
Published: (2008)

What is branding?
by: Healey, Matthew
Published: (2008)

From brand vision to brand evaluation the strategic process of growing and strengthening brands
by: De Chernatony, L. (Leslie)
Published: (2010)

Creating powerful brands in consumer, service and industrial markets
by: De Chernatony, L. (Leslie), et al.
Published: (2003)

The ultimate book of business brands : insights from the world's 50 greatest brands
by: Crainer, Stuart, et al.
Published: (2003)

Branding
by: Randall, Geoffrey
Published: (1997)

Brand & branding
Published: (2009)

Brand driven the route to integrated branding through great leadership
by: LePla, F. Joseph 1955-, et al.
Published: (2003)

Building strong brands
by: Aaker, David A.
Published: (2002)

Designing brand identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2009)

Designing brand identity an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

Designing brand identity a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

Asian branding a great way to fly
Published: (2002)

World class brands
by: Macrae, Chris
Published: (1991)

Brand failures the truth about the 100 biggest branding mistakes of all time
by: Haig, Matt
Published: (2003)

Brand Atlas Branding intelligence made visible
by: Wheeler, Alina, et al.
Published: (2011)

Memahami jenama
by: Cheverton, Peter, et al.
Published: (2009)

Malaysia's most valuable brands brands that define Malaysia today
by: Chua, Siew Ching, et al.
Published: (2007)

Perspectives on brand management
by: Uncles, M. D. (Mark D.)
Published: (2011)

Brands and branding
by: Brown, Stephen , 1955 March 23-
Published: (2016)

Brand strategy
by: Murphy, John M. 1944-
Published: (1990)

Trademarks, brands, and competitiveness
by: Duguid, Paul 1954-, et al.
Published: (2010)

Branding and product design an integrated perspective
by: Hestad, Monika
Published: (2013)

Branding in Asia the creation, development, and management of Asian brands for the global market
by: Temporal, Paul
Published: (2000)

Innovation in advertising and branding communication
Published: (2021)

What's in a name? advertising and the concept of brands
by: Jones, John Philip
Published: (1986)

Principles of advertising & IMC
by: Duncan, Tom (Thomas R.)
Published: (2005)

Designing the brand experience
by: Wang, Shaoqiang
Published: (2008)

Designing B2B brands lessons from Deloitte and 195,000 brand managers
by: Martinez Onaindia, Carlos, et al.
Published: (2013)

Using the project management maturity model strategic planning for project management
by: Kerzner, Harold, et al.
Published: (2005)

Manufacturing strategy the strategic management of the manufacturing function
by: Hill, Terry 1940-
Published: (1993)