Strategic brand management

Bibliographic Details
Other Authors: Saunders, Dale (Editor)
Format: Book
Language:English
Subjects:

MARC

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008 190923s2019 nyu eng
020 |a 9781682856734 
040 |a UniSZA  |e rda 
050 0 0 |a HD69.B7  |b S77 2019 
090 0 0 |a HD69.B7  |b S77 2019 
245 0 0 |a Strategic brand management  |c edited by Dale Saunders 
264 0 |a Forest Hill, NY  |b Willford Press  |c c2019 
300 |a 175 pages  |b illustration  |c 26 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Brand name products  |x Management 
650 0 |a Product management 
650 0 |a Strategic planning 
700 1 |a Saunders, Dale  |e editor 
999 |a 1000178201  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus