Customer relationship management : strategic approaches in digital era
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| Format: | Book |
| Language: | English |
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Table of Contents:
- 1. Marketing strategies in a dynamic market
- 2. The framework for relationship marketing
- 3. Marketing and buying behavior
- 4. Managing business relationship and role of information communication technologies
- 5. Customer service in the digital era and the role of internal markets
- 6. A CRM framework
- 7. The evolution of relationship marketing orientations
- 8. Customer relationship management as a customer-centric business strategy
- 9. Customer acquisition management strategies
- 10. Customer retention strategies and customer loyalty