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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000097209 |
| 005 |
20191204093000.0 |
| 008 |
190923s2019 onc eng |
| 020 |
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|a 9781773613437
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5414.5
|b .S26 2019
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| 090 |
0 |
0 |
|a HF5414.5
|b .S26 2019
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| 100 |
1 |
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|a Santos, Joao Heitor de Avila ,
|e author
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| 245 |
1 |
0 |
|a Customer relationship management :
|b strategic approaches in digital era
|c Joao Heitor de Avila Santos
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| 264 |
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0 |
|a Oakville, ON :
|b Society Publishing
|c c2019
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| 300 |
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|a xix, 272 pages :
|b illustration ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages [257]-268) and index
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| 505 |
0 |
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|a 1. Marketing strategies in a dynamic market -- 2. The framework for relationship marketing -- 3. Marketing and buying behavior -- 4. Managing business relationship and role of information communication technologies -- 5. Customer service in the digital era and the role of internal markets -- 6. A CRM framework -- 7. The evolution of relationship marketing orientations -- 8. Customer relationship management as a customer-centric business strategy -- 9. Customer acquisition management strategies -- 10. Customer retention strategies and customer loyalty
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| 650 |
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0 |
|a Customer relations
|v Management
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| 999 |
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|a 1000178195
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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