Advertising, promotion and marketing communications

Bibliographic Details
Other Authors: Moran, Alvin (Editor)
Format: Book
Language:English
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000097107
008 190923s2019 nyu eng
020 |a 9781632409102 
040 |a UniSZA  |e rda 
050 0 0 |a HF5415.123  |b .A38 2019 
090 0 0 |a HF5415.123  |b .A38 2019 
245 1 0 |a Advertising, promotion and marketing communications  |c Alvin Moran 
264 0 |a New York, NY  |b Clanrye International  |c c2019 
300 |a vi, 256 pages  |b illustration  |c 28 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Advertising 
650 0 |a Communication in marketing 
650 0 |a Marketing  |x Management 
650 0 |a Sales promotion 
700 1 |a Moran, Alvin  |e editor 
999 |a 1000178473  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus