Experiential marketing consumer behaviour, customer experience and the 7Es

Bibliographic Details
Main Author: Batat, Wided (Author)
Format: Book
Language:English
Subjects:

MARC

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001 0000097016
008 190923s2019 nyu eng
020 |a 9781138293151 
020 |a 9781138293168 
020 |a 9781315232201 
040 |a UniSZA  |e rda 
050 0 0 |a HF5415  |b .B38 2019 
090 0 0 |a HF5415  |b .B38 2019 
100 1 |a Batat, Wided  |e author 
245 1 0 |a Experiential marketing  |b consumer behaviour, customer experience and the 7Es  |c Wided Batat 
264 0 |a New York  |b Routledge, Taylor & Francis Group  |c c2019 
300 |a xxiv, 277 pages  |c 24 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Consumer behavior 
650 0 |a Customer relations 
650 0 |a Marketing 
650 0 |a Relationship marketing 
999 |a 1000178213  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus