Designing and managing a research project : a business student's guide

Bibliographic Details
Main Authors: Polonsky, Michael J. (Author), Waller, David S. (Author)
Format: Book
Language:English
Published: Thousand Oaks. California : SAGE c2019
Edition:Fourth Edition
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Choosing a topic
  • 3. The role of the supervisor
  • 4. Group work, group dynamics and the role of conflict
  • 5. Ethical considerations
  • 6. Planning the research project
  • 7. Literature review
  • 8. Data gathering
  • 9. Qualitative data collection and issues in analysis
  • 10. Quantitative data analysis
  • 11. Presenting the results
  • 12. Identifying the implications and establishing recommendations
  • 13. Writing the report
  • 14. Oral presentations
  • 15. Concluding remarks