Designing and managing a research project : a business student's guide - Polonsky, Michael J.; Waller, David S. (Thousand Oaks. California : SAGE, 2019)
1. Introduction -- 2. Choosing a topic -- 3. The role of the supervisor -- 4. Group work, group dynamics and the role of conflict -- 5. Ethical considerations -- 6. Planning the research project -- 7. Literature review -- 8. Data gathering -- 9. Qualitative data collection and issues in analysis -- 10. Quantitative data analysis -- 11. Presenting the results -- 12. Identifying the implications and establishing recommendations -- 13. Writing the report -- 14. Oral presentations -- 15. Concluding remarks
Revised edition of the authors' Designing and managing a research project, [2015]
Includes bibliographical references and index
Keywords: Business -- Research -- Methodology