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00000cam a2200000 7i4500 |
| 001 |
0000095106 |
| 005 |
20221002093000.0 |
| 008 |
181112s2017 enk eng |
| 020 |
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|a 9781292150765
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| 020 |
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|a 1292150769
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF1416
|b .K44 2017
|
| 090 |
0 |
0 |
|a HF1416
|b .K44 2017
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| 100 |
1 |
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|a Keegan, Warren J. ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing
|c Warren J. Keegan, Mark C. Green
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| 250 |
|
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|a Ninth edition
|
| 264 |
|
1 |
|a England :
|b Pearson
|c c2017
|
| 300 |
|
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|a 624 pages :
|b colour illustration ;
|c 28 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
1 |
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|a 1. Introduction -- 2. The global marketing environment -- 3. Approaching global markets -- 4. The global marketing mix -- 5. Strategy and leadership in the twenty-first century
|
| 650 |
|
0 |
|a Export marketing
|x Management
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| 650 |
|
0 |
|a Export marketing
|x Management
|v Case studies
|
| 700 |
1 |
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|a Green, Mark C. ,
|e author
|
| 999 |
|
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|a 1000174910
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|
| 999 |
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|a 1000174911
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000174912
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|