APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2017). Global marketing (Ninth edition.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Ninth edition. England: Pearson, 2017.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Ninth edition. Pearson, 2017.