Essentials of services marketing

Bibliographic Details
Main Authors:	Wirtz, Jochen (Author), Lovelock, Christopher H. (Author)
Format:	Book
Language:	English
Published:	England Pearson c2018
Edition:	Third edition
Subjects:	Service industries > Marketing

Essentials of services marketing by Wirtz, Jochen, Chew, Patricia, Lovelock, Christopher H.

Published 2013

Published 2009