Selling today : partnering to create value

Selling today : partnering to create value

Bibliographic Details
Main Authors: Manning, Gerald L. (Author), Ahearne, Michael (Author), Reece, Barry L. (Author)
Format: Book
Language:English
Published: New York, NY : Pearson c2018
Edition:Fourteenth edition
Subjects:
Selling
Table of Contents:
  • 1. Developing a personal selling philosophy
  • 2. Developing a relationship strategy
  • 3. Developing a product strategy
  • 4. Developing a customer strategy
  • 5. Developing a presentation strategy
  • 6. Management of self and others

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