Selling today : partnering to create value

Bibliographic Details
Main Authors: Manning, Gerald L. (Author), Ahearne, Michael (Author), Reece, Barry L. (Author)
Format: Book
Language:English
Published: New York, NY : Pearson c2018
Edition:Fourteenth edition
Subjects:

MARC

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020 |a 9780134477404 
040 |a UniSZA   |e rda 
050 0 0 |a HF5438.25   |b .M36 2018 
090 0 0 |a HF5438.25   |b .M36 2018 
100 1 |a Manning, Gerald L. ,   |e author 
245 1 0 |a Selling today :   |b partnering to create value   |c Gerald Manning, Michael Ahearne and Barry L. Reece 
250 |a Fourteenth edition 
264 1 |a New York, NY :   |b Pearson   |c c2018 
300 |a xxxiii, 519 pages :   |b illustrations (some color) ;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (pages 487-504) and index 
505 0 |a 1. Developing a personal selling philosophy -- 2. Developing a relationship strategy -- 3. Developing a product strategy -- 4. Developing a customer strategy -- 5. Developing a presentation strategy -- 6. Management of self and others 
650 0 |a Selling 
700 1 |a Ahearne, Michael ,   |e author 
700 1 |a Reece, Barry L. ,   |e author 
999 |a 1000174245   |b Book   |c Open Shelf (1 Day)   |e Gong Badak Campus