Marketing channels : a management view
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western Cengage Learning
c2013
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| Edition: | Eight edition |
| Subjects: |
Table of Contents:
- 1. Marketing channel systems
- 2. Developing the marketing channel
- 3. Managing the marketing channel
- 4. Additional perspectives on marketing channels
- 5. Cases