http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxiii, 664 pages : illustration ; 26 cm.
1. Marketing channel systems -- 2. Developing the marketing channel -- 3. Managing the marketing channel -- 4. Additional perspectives on marketing channels -- 5. Cases
Includes bibliographical references and index