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00000cam a2200000 7i4500 |
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0000094471 |
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20200617093000.0 |
| 008 |
180530s2013 ohu eng |
| 020 |
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|a 0324316984
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| 020 |
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|a 9780324316988
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HF5415.129
|b .R67 2013
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0 |
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|a HF5415.129
|b .R67 2013
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| 100 |
1 |
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|a Rosenbloom, Bert ,
|e author
|
| 245 |
1 |
0 |
|a Marketing channels :
|b a management view
|c Bert Rosenbloom
|
| 250 |
|
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|a Eight edition
|
| 264 |
|
1 |
|a Mason, Ohio :
|b South-Western Cengage Learning
|c c2013
|
| 300 |
|
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|a xxiii, 664 pages :
|b illustration ;
|c 26 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Marketing channel systems -- 2. Developing the marketing channel -- 3. Managing the marketing channel -- 4. Additional perspectives on marketing channels -- 5. Cases
|
| 650 |
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0 |
|a Marketing channels
|
| 650 |
|
0 |
|a Marketing channels
|x Management
|
| 999 |
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|a 1000174244
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|