The social media industries

Bibliographic Details
Other Authors:	Albarran, Alan B. (Editor)
Format:	Book
Language:	English
Published:	New York : Routledge c2013
Series:	Media management and economics
Subjects:	Electronic commerce > Social aspects Internet industry Internet marketing > Social aspects Mass media > Economic aspects Social media > Economic aspects

Table of Contents:

1. Introduction
2. A History of the Social Media Industries
3. The Paradoxes of Social Media: A Review of Theoretical Issues
4. Business Models of Most-Visited U.S. Social Networking Sites
5. Social Media Marketing
6. Social Media Content
7. Social Media and the Value of Truth: Navigating the Web of Morality
8. Traditional News Media's Use of Social Media
9. Privacy and Social Media
10. Uses and Gratifications of Facebook Members 35 Years and Older
11. Social Media and Young Latinos
12. Bridging the Great Divide: African American and Asian American Use of Social Media
13. The Social Media Industries: Summary and Future Directions

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