The social media industries - Albarran, Alan B. (New York : Routledge, 2013)
1. Introduction -- 2. A History of the Social Media Industries -- 3. The Paradoxes of Social Media: A Review of Theoretical Issues -- 4. Business Models of Most-Visited U.S. Social Networking Sites -- 5. Social Media Marketing -- 6. Social Media Content -- 7. Social Media and the Value of Truth: Navigating the Web of Morality -- 8. Traditional News Media's Use of Social Media -- 9. Privacy and Social Media -- 10. Uses and Gratifications of Facebook Members 35 Years and Older -- 11. Social Media and Young Latinos -- 12. Bridging the Great Divide: African American and Asian American Use of Social Media -- 13. The Social Media Industries: Summary and Future Directions
Includes bibliographical references and index
Keywords: Electronic commerce -- Social aspects; Internet industry; Internet marketing -- Social aspects; Mass media -- Economic aspects; Social media -- Economic aspects