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180517s2013 nyu eng |
| 020 |
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|a 0415523184
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| 020 |
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|a 9780415523189
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| 040 |
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|a UniSZA
|e rda
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|a HD9696.8.A2
|b S63 2013
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| 090 |
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|a HD9696.8.A2
|b S63 2013
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| 245 |
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4 |
|a The social media industries
|c edited by Alan B. Albarran
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| 264 |
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1 |
|a New York :
|b Routledge
|c c2013
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| 300 |
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|a xx, 250 p. :
|b illustration ;
|c 23 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 490 |
1 |
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|a Media management and economics
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
1 |
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|a 1. Introduction -- 2. A History of the Social Media Industries -- 3. The Paradoxes of Social Media: A Review of Theoretical Issues -- 4. Business Models of Most-Visited U.S. Social Networking Sites -- 5. Social Media Marketing -- 6. Social Media Content -- 7. Social Media and the Value of Truth: Navigating the Web of Morality -- 8. Traditional News Media's Use of Social Media -- 9. Privacy and Social Media -- 10. Uses and Gratifications of Facebook Members 35 Years and Older -- 11. Social Media and Young Latinos -- 12. Bridging the Great Divide: African American and Asian American Use of Social Media -- 13. The Social Media Industries: Summary and Future Directions
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| 650 |
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|a Electronic commerce
|x Social aspects
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| 650 |
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0 |
|a Internet industry
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| 650 |
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0 |
|a Internet marketing
|x Social aspects
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| 650 |
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0 |
|a Mass media
|x Economic aspects
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| 650 |
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0 |
|a Social media
|x Economic aspects
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| 700 |
0 |
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|a Albarran, Alan B. ,
|e editor
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| 999 |
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|a 1000174481
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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