Hooked : how to build habit-forming products
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
England :
Portfolio Penguin
c2014
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| Subjects: |
Table of Contents:
- 1. The habit zone
- 2. Trigger
- 3. Action
- 4. Variable reward
- 5. Investment
- 6. What are you going to do with this?
- 7. Case study : the bible app
- 8. Habit testing and where to look for habit-forming opportunities