Media/impact : an introduction to mass media

Bibliographic Details
Main Author: Biagi, Shirley (Author)
Format: Book
Language:English
Published: Stamford, Connecticut : Cengage Learning c2015
Edition:Eleventh edition
Series:Cengage series in mass communication and journalism
Subjects:

MARC

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504 |a Includes bibliographical references (pages 387-403) and index 
505 0 |a 1. The mass media industries -- 2. Selling the message -- 3. Changing message 
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