Successful event management : a practical handbook
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage Learning
c2013
|
| Edition: | Fourth edition |
| Subjects: |
Table of Contents:
- 1. An introduction to events
- 2. The market demand for events
- 3. The events business: supply and suppliers
- 4. Social, economic, political and developmental implications
- 5. Making a start and planning the event
- 6. Financial management and the budget
- 7. Event logistics and supplies
- 8. Marketing and public relations for events
- 9. Risk management and legalities
- 10. Event project management and set up issues
- 11. The organization manager and the team: during the event
- 12. Close-down, evaluation and legacies