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20220616093000.0 |
| 008 |
171106s2013 at eng |
| 020 |
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|a 9780195576894
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
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|a HD30.3
|b .M34 2013
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| 090 |
0 |
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|a HD30.3
|b .M34 2013
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| 100 |
1 |
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|a Mahoney, James ,
|e author
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| 245 |
1 |
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|a Strategic communication :
|b principles and practice
|c James Mahoney
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| 264 |
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1 |
|a South Melbourne, Australia :
|b Oxford University Press
|c c2013
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| 300 |
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|a xvii, 260pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 245-252) and index
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| 505 |
0 |
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|a 1. What this book is about -- 2. The nature of strategic communication -- 3. Communication strategy and business planning -- 4. Elements of a communication strategy -- 5. Analysing organisational communication needs -- 6. Why target publics matter -- 7. Setting the compass: Communication goals and objectives -- 8. Planning effective messages -- 9. Reaching target publics: The role of communication strategies -- 10. Tactics: The things we do -- 11. Managing a strategic communication plan -- 12. The Gemini factor: Evaluating strategic communication projects -- 13. Strategic communication counselling
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| 650 |
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0 |
|a Business communication
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| 650 |
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0 |
|a Communication in management
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| 650 |
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0 |
|a Communication in organizations
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| 999 |
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|a 1000173092
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000173093
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000173094
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|