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Socio-economic background of herbal industry in peninsular Malaysia
Forest Research Institute Malaysia (FRIM)
xxix, 188 p. : ill. (some col.) ; 25 cm.
1. Introduction -- 2. Methodology -- 3. Status of the herbal industry -- 4. Background of chain players -- 5. Human resources -- 6. Technology adoption -- 7. Inbound logistics -- 8. Operations -- 9. Outbound logistics -- 10. Marketing and sales promotion -- 11. Swot analysis
Includes bibliographical references (p. 185-188)