rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic brand management
    sub title: building, measuring, and managing brand equity
  name:
    name part: Keller, Kevin Lane
    name part: 1956-
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: mau
    date issued: 2013
    edition: Fourth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxviii, 562 pages : colours illustration ; 29 cm.
  table of contents: 1. Opening perspectives -- 2. Developing a brand strategy -- 3. Designing and implementing brand marketing programs -- 4. Measuring and interpreting brand performance -- 5. Growing and sustaining brand equity -- 6. Closing perspectives
  note: Kevin Lane Keller
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Management
  classification: HD69.B7 K45 2013
  identifier: 0132664259
  identifier: 9780132664257
  record info:
    record content source: UniSZA
    record creation date: 170713
    record change date: 20200514093000.0
    record identifier: 0000093579