Essentials of business research : a guide to doing your research project
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Publications
c2014
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| Edition: | Second edition |
| Subjects: |
Table of Contents:
- 1. An introduction to business research
- 2. Developing a research topic
- 3. Conducting a literature review
- 4. Addressing ethical issues
- 5. Establishing a research design
- 6. Primary data collection
- 7. Using secondary data
- 8. Sampling
- 9. Analyzing quantitative data
- 10. Analyzing qualitative data
- 11. Writing up and presenting your research