Essentials of business research : a guide to doing your research project

Bibliographic Details
Main Author: Wilson, Jonathan (Author)
Format: Book
Language:English
Published: London : SAGE Publications c2014
Edition:Second edition
Subjects:

MARC

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100 1 |a Wilson, Jonathan ,   |e author 
245 1 0 |a Essentials of business research :   |b a guide to doing your research project   |c Jonathan Wilson 
250 |a Second edition 
264 1 |a London :   |b SAGE Publications   |c c2014 
300 |a xxii, 352 pages :   |b illustrations ;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
505 0 |a 1. An introduction to business research -- 2. Developing a research topic -- 3. Conducting a literature review -- 4. Addressing ethical issues -- 5. Establishing a research design -- 6. Primary data collection -- 7. Using secondary data -- 8. Sampling -- 9. Analyzing quantitative data -- 10. Analyzing qualitative data -- 11. Writing up and presenting your research 
650 0 |a Business   |x Research   |x Methodology 
999 |a 1000171623   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus