Research methods for business and social science students
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi, India :
SAGE
c2014
|
| Edition: | Second edition |
| Subjects: |
Table of Contents:
- 1. Introduction to research
- 2. Research methodology
- 3. The research cycle
- 4. Literature review and critical reading
- 5. Sampling
- 6. Primary data collection
- 7. Secondary data collection
- 8. Surveys
- 9. Interviews and focus groups
- 10. Qualitative data analysis 11. Descriptive quantitative analysis
- 12. Correlation and regression
- 13. Advanced statistical analysis
- 14. Test of measurement and quality
- 15. Conducting your research
- 16. Writing and presenting the dissertation