http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Social networks and popular understanding of science and health
vii, 137 pages : illustration ; 23 cm.
Utilization of social media for teaching people about science and health in the 21st century may seem like an obvious strategy. However, systematic reliance on social networks to spread information may be a recipe for inequity. An increasing body of research suggests that some people are much less likely than others to share information in a peer-to-peer environment. This book explores why these information-sharing patterns persist, why they matter to society, and what, if anything, can be done to address these tendencies
1. Introduction -- 2. Evidence of inequality in information sharing -- 3. A catalogue of information-sharing behaviors -- 4. Who one is matters: individual-level factors that affect sharing -- 5. Where one is matters: community -level factors that affect sharing -- 6. What information matters: content-level factors that affects sharing -- 7. The consequences of information sharing -- 8. Remedies and realism
Includes bibliographical references (p. 107-130) and index