SPeak performance : using the power of metaphors to communicate vision, motivate people, and lead your organization to success
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw Hill
c2014
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| Series: | Corporate communication collection 2156-8170
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| Subjects: |
Table of Contents:
- 1. Metaformation in action
- 2. Life is a game of cards
- 3. The art of metaformation
- 4. Combining and communicating, and applying new metaphors
- 5. Serving up a new metaphor
- 6. Structural mapping
- 7. Bouncing back: 15-love, and back in the game