Consumer behavior
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, Connecticut :
Cengage Learning
c2015
|
| Edition: | Second edition |
| Subjects: |
Table of Contents:
- 1. Consumer behavior and marketing strategy
- 2. Consumer information processing
- 3. Consumer decision making
- 4. Consumer social influences and contemporary strategies for marketers
- 5. Managerial decision making (online chapters)