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00000cam a2200000 7i4500 |
| 001 |
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20200726093000.0 |
| 008 |
170531s2015 ctu eng |
| 020 |
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|a 1133587674
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| 020 |
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|a 9781133587675
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.3
|b .K37 2015
|
| 090 |
0 |
0 |
|a HF5415.3
|b .K37 2015
|
| 100 |
1 |
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|a Kardes, Frank R. ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior
|c Frank R. Kardes, Maria L. Cronley, Thomas W. Cline
|
| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a Stamford, Connecticut :
|b Cengage Learning
|c c2015
|
| 300 |
|
|
|a xxii, 550 pages :
|b illustration (some colour) ;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 500 |
|
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|a Previously published: Mason, OH : South-Western, Cengage Learning, c2011
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Consumer behavior and marketing strategy -- 2. Consumer information processing -- 3. Consumer decision making -- 4. Consumer social influences and contemporary strategies for marketers -- 5. Managerial decision making (online chapters)
|
| 650 |
|
0 |
|a Consumer behavior
|
| 700 |
1 |
|
|a Cline, Thomas W. [
|q (Thomas Warren)] ,
|e author
|
| 700 |
1 |
|
|a Cronley, Maria L. ,
|e author
|
| 999 |
|
|
|a 1000169600
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|