Consumer behavior

Bibliographic Details
Main Authors: Kardes, Frank R. (Author), Cline, Thomas W. [ (Thomas Warren)] (Author), Cronley, Maria L. (Author)
Format: Book
Language:English
Published: Stamford, Connecticut : Cengage Learning c2015
Edition:Second edition
Subjects:
Description
Item Description:Previously published: Mason, OH : South-Western, Cengage Learning, c2011
Physical Description:xxii, 550 pages : illustration (some colour) ; 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:1133587674
9781133587675