APA (7th ed.) Citation

Kardes, F. R., Cline, T. W., & Cronley, M. L. (2015). Consumer behavior (Second edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Kardes, Frank R., Thomas W. Cline, and Maria L. Cronley. Consumer Behavior. Second edition. Stamford, Connecticut: Cengage Learning, 2015.

MLA (9th ed.) Citation

Kardes, Frank R., et al. Consumer Behavior. Second edition. Cengage Learning, 2015.