International marketing : an Asia-Pacific perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Melbourne, Australia :
Pearson
c2017
|
| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. The environment of international marketing
- 2. Strategies for international marketing
- 3. International marketing implementation