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00000cam a2200000 7i4500 |
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0000091897 |
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20200517.0 |
| 008 |
170531s2017 at eng |
| 020 |
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|a 1488611165
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| 020 |
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|a 9781488611162
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF1416.6.A78
|b F54 2017
|
| 090 |
0 |
0 |
|a HF1416.6.A78
|b F54 2017
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| 100 |
1 |
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|a Fletcher, Richard ,
|d 1940- ,
|e author
|
| 245 |
1 |
0 |
|a International marketing :
|b an Asia-Pacific perspective
|c Richard Fletcher and Heather Crawford
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| 250 |
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|a 7th ed
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| 264 |
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1 |
|a Melbourne, Australia :
|b Pearson
|c c2017
|
| 300 |
|
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|a xxviii, 681 pages :
|b illustration ;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. The environment of international marketing -- 2. Strategies for international marketing -- 3. International marketing implementation
|
| 650 |
|
0 |
|a Export marketing
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| 650 |
|
0 |
|a Export marketing
|z Asia
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| 650 |
|
0 |
|a Export marketing
|z Pacific Area
|
| 700 |
1 |
|
|a Crawford, Heather ,
|e author
|
| 999 |
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|a 1000169608
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|