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20221002093000.0 |
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170828s2017 enk eng |
| 020 |
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|a 1292100117
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| 020 |
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|a 9781292100111
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF1416
|b .H65 2017
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| 090 |
0 |
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|a HF1416
|b .H65 2017
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| 100 |
1 |
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|a Hollensen, Svend ,
|e author
|
| 245 |
1 |
0 |
|a Global marketing
|c Svend Hollensen
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| 250 |
|
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|a 7th ed
|
| 264 |
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1 |
|a Harlow, England :
|b Pearson
|c c2017
|
| 300 |
|
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|a xliv, 825 pages :
|b illustration ;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 505 |
0 |
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|a 1. The decision whether to internationalize -- 2. Deciding which markets to enter --3. Market entry strategies - 4. Designing the global marketing programme -- 5. Implementing and coordinating the global marketing programme
|
| 650 |
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0 |
|a Export marketing
|
| 650 |
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0 |
|a Export marketing
|v Case studies
|
| 999 |
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|a 1000169607
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|