Marketing theory : a student text
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| Format: | Book |
| Language: | English |
| Edition: | 3rd ed |
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Table of Contents:
- 1. Overview of Marketing Theory
- 2. Disciplinary Underpinnings of Marketing Theory
- 3. Theories of Marketing Management and Strategy
- 4. Theoretical Sub-Areas of Marketing
- 5. Theories Of Service In Marketing
- 6. Marketing Theory, Society & The Environment