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20201223093000.0 |
| 008 |
170828s2016 enk eng |
| 020 |
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|a 1473904005
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| 020 |
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|a 1473904013
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| 020 |
|
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|a 9781473904002
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| 020 |
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|a 9781473904019
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| 020 |
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|a 9781473942660
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| 020 |
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|a 9781473942677
|
| 050 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 090 |
0 |
0 |
|a HF5415
|b .M37 2016
|
| 245 |
0 |
0 |
|a Marketing theory :
|b a student text
|c edited by Michael J. Baker & Michael Saren
|
| 250 |
|
|
|a 3rd ed
|
| 300 |
|
|
|a xix, 520 p. :
|b ill. ;
|c 24 cm.
|
| 505 |
0 |
|
|a 1. Overview of Marketing Theory -- 2. Disciplinary Underpinnings of Marketing Theory -- 3. Theories of Marketing Management and Strategy -- 4. Theoretical Sub-Areas of Marketing -- 5. Theories Of Service In Marketing -- 6. Marketing Theory, Society & The Environment
|
| 650 |
|
0 |
|a Marketing
|x History
|
| 650 |
|
0 |
|a Marketing
|x Philosophy
|
| 700 |
1 |
|
|a Baker, Michael J. ,
|d 1935- ,
|e editor
|
| 700 |
1 |
|
|a Saren, Michael ,
|e author
|
| 999 |
|
|
|a 1000169606
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|