Marketing theory : a student text

Bibliographic Details
Main Author:	Saren, Michael (Author)
Other Authors:	Baker, Michael J. , 1935- (Editor)
Format:	Book
Language:	English
Edition:	3rd ed
Subjects:	Marketing > History Marketing > Philosophy

Description
Physical Description:	xix, 520 p. : ill. ; 24 cm.
ISBN:	1473904005 1473904013 9781473904002 9781473904019 9781473942660 9781473942677

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