Consumer behaviour : applications in marketing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, California :
Sage
c2017
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Consumption patterns
- 3. Explaining decision-making
- 4. Market response