|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000091882 |
| 005 |
20200517093000.0 |
| 008 |
170531s2017 cau eng |
| 020 |
|
|
|a 9781473919495
|
| 040 |
|
|
|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a HF5415.32
|b .E27 2017
|
| 090 |
0 |
0 |
|a HF5415.32
|b .E27 2017
|
| 100 |
1 |
|
|a East, Robert ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behaviour :
|b applications in marketing
|c Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
|
| 250 |
|
|
|a 3rd ed
|
| 264 |
|
1 |
|a Los Angeles, California :
|b Sage
|c c2017
|
| 300 |
|
|
|a xii, 350 pages :
|b some colour illustration ;
|c 24 cm.
|
| 505 |
0 |
|
|a 1. Introduction -- 2. Consumption patterns -- 3. Explaining decision-making -- 4. Market response
|
| 520 |
|
|
|a Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
0 |
|
|a Jaywant Singh ,
|e author
|
| 700 |
1 |
|
|a Vanhuele, Man ,
|e author
|
| 700 |
1 |
|
|a Wright, Malcolm ,
|e author
|
| 999 |
|
|
|a 1000169604
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|