Consumer behaviour : applications in marketing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, California :
Sage
c2017
|
| Edition: | 3rd ed |
| Subjects: |
| Summary: | Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment |
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| Physical Description: | xii, 350 pages : some colour illustration ; 24 cm. |
| ISBN: | 9781473919495 |