Retail marketing in the modern age
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, India :
Sage ,
c2016
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| Subjects: |
Table of Contents:
- 1. Fundamentals of retailing
- 2. Retail formats and classification of retailers
- 3. E-retailing
- 4. Business environment for e-retailing
- 5. Positioning and promotion : pragmatism with romanticism
- 6. Merchandise management and private label brands
- 7. Retail pricing : strategies and techniques
- 8. Managing people : HRM in retailing
- 9. Physical environment and pervasive creativity : bringing the retail store alive
- 10. Location strategy
- 11. The pyramid of performance
- 12. Patronage loyalty and customer relationship management
- 13. Public relations and strategic CSR
- 14. Store management
- 15. Mall management