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20171003093000.0 |
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170531s2016 ii eng |
| 020 |
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|a 9789351508694
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|a HF5415
|b .C43 2016
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|a HF5415
|b .C43 2016
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|a Chaudhary, Prashant Vilas ,
|e author
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|a Retail marketing in the modern age
|c Prashant Vilas Chaudhary
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| 260 |
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|a New York, India :
|b Sage ,
|c c2016
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| 300 |
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|a xviii, 419p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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|a 1. Fundamentals of retailing -- 2. Retail formats and classification of retailers -- 3. E-retailing -- 4. Business environment for e-retailing -- 5. Positioning and promotion : pragmatism with romanticism -- 6. Merchandise management and private label brands -- 7. Retail pricing : strategies and techniques -- 8. Managing people : HRM in retailing -- 9. Physical environment and pervasive creativity : bringing the retail store alive -- 10. Location strategy -- 11. The pyramid of performance -- 12. Patronage loyalty and customer relationship management -- 13. Public relations and strategic CSR -- 14. Store management -- 15. Mall management
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| 650 |
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|a Marketing
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| 650 |
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|a Retail trade
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| 999 |
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|a 1000170631
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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