Defining management : business schools, consultants, media
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge, Taylor & Francis Group
c2016
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| Subjects: |
Table of Contents:
- 1. Introduction: the rise of management
- 2. Background: views on the development of management
- 3. Approach: three "fields" in historical, comparative, and integrative perspective
- 4. The emergence of schools of commerce
- 5. Accountants and efficiency engineers as early consultants
- 6. Modest beginning for business publishing
- 7. Establishing a place for business education
- 8. Old certainties and new departures in consulting
- 9. Broadening audiences for business publications
- 10. Making business education scientific
- 11. The assertion of management consulting
- 12. Growth and diversification of management publishing
- 13. The business school and the MBA become "global"
- 14. Consulting as global big business
- 15. Mergers and mass markets in media
- 16. Conclusions: commoditizing management?